Serious buyers only
Every delegate is vetted for authority, budget and real buying intent. We would rather send you five serious buyers than twenty passengers.
For expo organisers
We fill your expo with serious buyers and exhibitors from Africa and the Middle East.
Send us your buyer profile. We find the right people in our network, check that they are serious, handle the paperwork and get them to your show ready to do business.
3K+Professional contacts
2 weeksTo a vetted shortlist
48hReply to every brief
12Industry sectors
Why organisers work with us
Better buyers. Fuller programmes.
Better exhibitor results
Our delegates arrive with buying mandates and booked meetings, so your exhibitors get meetings worth having and come back next year.
More countries on your map
One partnership brings delegates from across Africa and the Middle East onto your participation numbers.
A shortlist in two weeks
Our network runs on WhatsApp and our contacts know us, so we move fast. Expect a vetted shortlist within two weeks of agreeing criteria.
A pipeline that grows
We keep building our delegate pipeline between editions, so every edition of your programme gets stronger.
Free promotion
We share your expo across our WhatsApp communities of over 3,000 professionals, at no cost to you.
How we work
From your brief to your show floor
- You send your briefBuyer profile, sectors, numbers and dates. We reply within 48 hours.
- We source and vetWe search our network across Africa and the Middle East and screen every candidate against your criteria.
- We handle the paperworkApplications, matchmaking profiles, invitation letters and visas, on your timeline.
- We prepare every delegateA briefing on your programme rules and the matchmaking app, plus a WhatsApp support group during the show.
- We report backAttendance, meetings held and buyer feedback, sent to you after the show.
Track record
Expos we have sourced for
237 delegates from Africa and the Middle East have attended international trade fairs with SAIS Events, at Hometex China, Food Africa Cairo, World Food Week Abu Dhabi, Canton Fair China, Sahara Expo Cairo and Gulfood Dubai.
- Food AfricaCairo, Egypt
- Sahara ExpoCairo, Egypt
- GulfoodDubai, UAE
- World Food WeekAbu Dhabi, UAE
- Canton FairGuangzhou, China
- Hometex ChinaShenzhen, China
- ITB ChinaShanghai, China
- GITEX GlobalDubai, UAE
Official partner expos for 2027: AGROEXPO 2027 in İzmir, Türkiye (official Africa regional coordinator), AFROPLAST 2027 in Cairo (official East Africa delegate sourcing agent) and ALUMINIUM CHINA 2027 in Shanghai (buyer delegation partner).
See the expos we are sourcing for nowSectors
Twelve sectors we source for
- Agribusiness & Food
- Natural & Organic Products
- Healthcare & Medical
- Beauty, Cosmetics & Personal Care
- Trade & Manufacturing
- Real Estate & Investment
- AI, Fintech & Investment
- Education & Skills Development
- Tourism & Hospitality (MICE)
- Fashion, Textiles & Apparel
- Energy & Construction
- Automotive & Spare Parts
Who we partner with
We are selective too
We put real work into every delegation, so we partner with programmes that offer real value to the people we bring.
- A hosted buyer or delegation programme with clear criteria
- Real benefits for delegates, such as hosted costs, matchmaking or official status
- A B2B trade focus, not a consumer show
- Recognition of SAIS Events as your sourcing partner for Africa and the Middle East
Send your brief
Tell us about your programme
Share your expo name, dates, buyer profile and how many delegates you need. We reply within 48 hours with an honest view of what we can deliver.
Contact
Talk to us
WhatsApp · Kenya
Catherine Kinyanjui
Founder and Managing Director
+254 722 170 385
Chat on WhatsApp
WhatsApp · UAE
UAE office
Dubai
+971 50 768 7653
Chat on WhatsApp
China
WeChat
+86 134 3422 2445
Email
info@saisevents.com
Documents and formal enquiries
Send an email
Registered business name: SAIS Expo Coordinators
Business registration number: BN-B8S62LOV